How Zappos' Huge Bet On Pinterest Actually Works - Business Insider

PinPointing

Zappos' PinPointing site.

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Zappos.com, Amazon's online shoe store, recently launched a site called PinPointing, in an unofficial partnership with Pinterest.

While Pinterest is essentially a gigantic?mall for window-shoppers, PinPointing is a complex, interactive e-commerce experiment that Zappos hopes will drive Pinterest web traffic to the Zappos website.

The app was created by Zappos labs in San Francisco and adds a new layer of interactivity to Pinterest.

PinPointing allows people to sift through Zappos.com's inventory based on a user's chosen Pinterest boards, acting as a sort of virtual personal shopper.

Zappos claims that its users are at least 13 times more likely to share a purchase on Pinterest than on Twitter or Facebook. But it hasn't been a complete success.

Here's how the PinPointing experience works >

Source: http://www.businessinsider.com/how-zappos-huge-bet-on-pinterest-actually-works-2012-8

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